Integrated Campaign
Let’s face it, tax compliance is complex—especially if you’re an enterprise business operating globally and across borders. It’s a tedious world of endless processes and ever-changing regulations, but by automating operations, Vertex empowers tax professionals and gives them the confidence to manage any tax scenario. We brought this feeling of empowerment to life through two cinematic films and beautifully shot stills featuring our characters, the ‘Queen of Compliance’ and ‘Zen Master of IT’.
Zen Master of IT
When your tax software is fully under control and operating seamlessly, you can’t help but ooze a unique confidence. This integrated brand campaign brought the feeling to life across TV, digital, and OOH.
Following the success of the brand campaign, we needed a harder-working, direct execution to unpack the complexities of tax compliance and land Vertex’s core offering: Continuous Compliance.