Integrated Campaign
In the blur that is modern life, enjoying the present can be difficult. That’s why each feature of the new Fiesta was crafted, refined and upgraded so drivers could make the most of every second, experience life to its fullest and Feel. Every. Single. Moment. To bring the feeling to life, we executed a Pan-European rollout across 19 European markets, consisting of 384 assets. The campaign boosted sales by 12%, making the All-New Fiesta the best-selling small car in Europe.
Spotlight (60" TV): ST-Line.
Back Soon (30" TV): Active.
Sing (30" TV): Vignale.
Fiesta ST-Line 360 panoramic.
Fiesta Range / DOOH.
We expanded the theme further in print, OOH and social. Each vehicle in the Fiesta range was photographed in a way that captured a unique moment.