Integrated Campaign / Influencer
Remote work shouldn’t compromise a director’s vision. Sohonet ClearView enables seamless collaboration without losing creative integrity. Our Realise Your Vision campaign traces a slow-motion coin toss back to the director’s original sketch – a cinematic journey showing how the software keeps that vision intact, no matter the distance. Supported by a content series featuring Hollywood heavyweights like The Mandalorian producer James Blevins, the campaign spoke directly to filmmakers and outperformed previous campaigns by 250%.
Berlin Commercial (Top Ten Campaigns of the Year), B2B Marketing (Gold & Bronze x 2), DMA (Silver & Bronze), The Drum (Best Strategy), Global Ace Awards NYC (Gold & Silver), ARF Ogilvy (Silver), Summit International (Platinum) and Summit Creative Awards (Gold & Bronze). The hero film was also awarded 4 stars by David Reviews.
Sohonet's audience of discerning dreamers demand more. More creativity. More storytelling. More impact. By veering away from the grey communication strategy typical of the sector and taking a richly cinematic approach, we not only boosted brand recognition but also established a meaningful point of difference from ClearView competitors.
How do you Realise Your Vision?
10x Production Industry Leader Interviews.
We created an interview series featuring unfiltered insights from ten of the industry’s most respected production experts. From The Mandalorian producer James Blevins to elite Hollywood colourists and post-production leads, they unpacked exactly what it takes to protect creative integrity when working remotely. This wasn't generic corporate content – it was a raw look at the realities of modern filmmaking that built immediate trust and established Sohonet as a true industry peer.