Integrated Campaign / Influencer
Remote work shouldn’t mean compromising a director’s vision. Sohonet ClearView empowers creators to stay true to the soul of their project, regardless of distance. Our hero film follows a rich cinematic journey, tracing a single coin toss back to the director’s original sketch to show the unbroken thread of the production process. By pairing this narrative with insights from industry titans like The Mandalorian producer James Blevins, the campaign resonated deeply with the filmmaking community and outperformed previous benchmarks by 250%.
Berlin Commercial (Top Ten Campaigns of the Year), B2B Marketing (Gold & Bronze x 2), DMA (Silver & Bronze), The Drum (Best Strategy), Global Ace Awards NYC (Gold & Silver), ARF Ogilvy (Silver), Summit International (Platinum) and Summit Creative Awards (Gold & Bronze). The hero film was also awarded 4 stars by David Reviews.
Sohonet's audience of discerning dreamers demand more. More creativity. More storytelling. More impact. By veering away from the grey communication strategy typical of the sector and taking a richly cinematic approach, we not only boosted brand recognition but also established a meaningful point of difference from ClearView competitors.