I directed the shoot across three East London locations, ensuring the Sky brand spectrum colours shone through to reinforce the campaign’s optimistic tone.
This is the 30-second radio spot I wrote and recorded to drive home a simple truth: bad broadband is bad for business.
The nationwide campaign leveraged advanced AI optimisation, using eye tracking and heat mapping to rigorously test and refine the OOH for peak performance.
Alessandra D’Avino
Head of Brand and Marketing, Sky Business
“I worked with Nick for over three years during his time at The Croc, and I can confidently say he is one of the strongest creative leaders I've had the pleasure of working with. Nick has a rare ability to turn complex business challenges into simple, distinctive and bold ideas that create lasting brand value. He led the development of our first true challenger brand platform, Better Believe It, giving Sky Business a clear, confident voice that helped us stand out in market.
He evolved our trade advertising into a flexible, high-performing creative system that performed brilliantly across highly competitive channels like Meta and Google. He also helped us explore GenAI early, delivered fun influencer campaigns, and elevated our brand photography to feel warmer and more authentic. Plus, his sharp wit and sense of humour always make the work feel more human and relatable, which is quite refreshing in B2B marketing.
Beyond his creative talent, Nick is simply a fantastic partner to work with. He brings energy, clarity and constructive honesty to every project, challenges you to think bigger, and makes the creative process both collaborative and enjoyable. If you're looking for someone who can build brands, inspire teams and consistently deliver work that combines creative excellence with commercial impact, I wouldn't hesitate to recommend Nick.”