BT Live / Brand Launch
When BT rebranded, they needed a big idea that could connect their entire workforce and make them feel part of the 'rebirth' of the brand. 100,000 Strong united each employee through technology and gave them a platform to express their views.
Only 200 guests could physically attend the live announcement, so we enabled thousands more to attend virtually via an online live stream, 2-way Skype connections and featured 100s more on giant screens in the studio, so they felt part of the event and more importantly BT’s future.
A choreographed moment where 100 people (each representing 1,000) grabbed a placard, moved to a grid reference and held it aloft. The overhead camera caught the combined image – the new logo, complete with perfectly timed BT mnemonic.
Three shoots in two locations in less than a week. We also used the shots as part of an internal comms campaign that featured BT employees.
Launch posters to tease the new brand identity and get people involved in the event.
Following a recce, I mapped out the entire studio layout, graphics, animation, interactivity and even the stage lighting.
An interactive column with 2-way Skype connections to give everyone a voice.